THE ASK:
Starbucks wanted to celebrate 25 years of its iconic holiday cup by highlighting nostalgia and the historical context of the cup.
THE SOLUTION: Leaning into our expertise as the #1 lifestyle publisher on TikTok, Bustle collaborated with an array of influencers to create videos that honored 25 years of the Starbucks holiday cup, with clever thematic alignments across food and fashion.
THE RESULTS:
10M+ total TikTok views
145K+total social engagements
6.7% engagement rate, premium feature