Together with our lead Design Director and Branded Editor, I put together LNCHBOT - an AI recipe builder with a sense of humor for Hillshire Farm. The brand was looking for an innovative way to step out of their comfort zone and our proactive pitch easily won them over.
LNCHBOT went on to win Digiday's 2024 Best Branded Content Site.
Click here to see our case study and the final result!
The team made sure to blend the voices of Scary Mommy and Hillshire Farms in a playful creation that grew brand love for lunch meats!
Brand Strategy: Me
Design Creative Director: Diana Weisman
Branded Editor: Allison Berry