THE ASK: Reach a younger and more diverse audience than FabFitFun’s current membership roster.
THE SOLUTION: Cast the brilliant Keke Palmer and highlight the products in the upcoming Fall Box that appeal to Gen-Z through a playful and engaging script — a step away from our typical “list all the products in the box” social videos.
Copywriter: Me
Art Director: Jenna Huerta
Director: Andrew Laurich