THE ASK:
Cheetos was looking to elevate its status in the art world. They came to us looking to activate at NYLON House Miami during Art Basel.
THE INSIGHT:
That orange dust that covers your fingers when you dip into a bag of Cheetos? That’s called Cheetle. And we based our campaign on the idea that it’s everywhere — and that might not be such a bad thing.
THE SOLUTION:
Our incredible talent team sourced NoPattern, a multimedia artist who would be the star of the campaign. We captured his process through custom shot social video to expand the campaign beyond South Beach and created an Instagram AR filter that would bring his creation anywhere.
THE RESULTS:
1.5B NYLON House Press Impressions
1300 Guests attended the activation
2K Bags of Cheetos were distributed
14K AR Filter Impressions
